This Privacy Notice is addressed to the healthcare professionals
with whom we create or maintain a relationship.
Novo Nordisk Scandinavia AB is required by law to protect your
personal data. This Notice explains how we process (e.g. collect, use,
store, and share) your personal data. We will process any personal
data about you in accordance with this Notice and with applicable
1. WHO ARE WE?
The company responsible for processing your personal data is:
Novo Nordisk Scandinavia AB
Box 505 87
SE-202 15 Malmö Registration number 556155-2059
You can always contact Novo Nordisk Data Privacy Officer at
PRIVACY-NNSE@novonordisk.com with questions or concerns about how we
process your personal data.
2. HOW DO WE COLLECT PERSONAL DATA ABOUT YOU?
We get your personal data from the following sources:
• from you directly
• from publicly available publications, websites, or social media
• from vendors/providers that have prior received your consent
3. WHY DO WE PROCESS YOUR PERSONAL DATA?
We always process your personal data for a specific purpose and only process the personal data which is relevant to achieve that purpose. In particular, we process your personal data for the following purposes:
• manage our relationship with you (e.g. through our databases);
• implement tasks in preparation of or to perform existing contracts;
• evidence transactions and ensuring transparency on transfers of value;
• provide you with appropriate, adequate and updated information about disease, drugs as well as our products and services;
• improve the quality of our interactions and services by adapting our offering to your specific needs;
• answer your requests and provide you with efficient support;
• plan, manage and execute communications and interactions with you (e.g. through the operation of a database keeping records of interactions with health care professionals or managing call planning as well as call reporting);
• track our activities (e.g. measuring interactions or sales, number of appointments/calls);
• target and do segmentation exercise in order to best address your professional needs;
• invite you to events or promotional meetings sponsored by us (e.g. medical events, speaker events, conferences);
• preserve the company’s economic interests and ensure compliance and reporting (such as complying with our policies and local legal requirements, tax and deductions, managing alleged cases of misconduct or fraud; conducting audits and defending litigation);
• billing and invoicing; and
• any other purposes imposed by law and authorities.
4. WHAT PERSONAL DATA DO WE PROCESS ABOUT YOU?
For the purposes described above in Section 3, we may process the following types of personal data:
• your general and identification information (e.g. name, first name, last name, gender, email and/or postal address, fixed and/or mobile phone number);
• your function (e.g. title, position, name of company, as well as, for healthcare professionals, first specialty, second specialty, year of graduation from medical school, publications, congress activities, awards, biography, education, links to universities, expertise and participation in/contribution to clinical trials, guidelines, editorial boards and organisations, engagements in therapies and treatment);
• payment information (e.g. credit card details, bank account details, VAT or other tax identification number);
• information regarding your utilisation, responses and/or preferences in terms of messages discussed, channels of communication and frequency;
• data you provide to us for example when you fill in forms or during events you attend, or when you answer questions during a conversation or in a survey;
• data which relate to our products and services; and
• information about the promotional, scientific and medical activities/interactions you have with us, including potential future interactions.
If you intend to provide us with personal data about other
individuals (e.g. your colleagues), you must provide a copy of this
Privacy Notice to the relevant individuals, directly or through their
5. WHY ARE WE ALLOWED BY LAW TO PROCESS YOUR PERSONAL DATA?
Personal data are collected only to the extent required. Under no circumstances are the collected data sold on to third parties for any reason. Our processing of your personal data requires a legal basis. We will not process your personal data if we do not have a proper justification foreseen in the law for that purpose. Therefore, we will only process your personal data if:
• we have obtained your prior consent;
• the processing is necessary to perform our contractual obligations towards you or to take pre-contractual steps at your request;
• the processing is necessary to comply with our legal or regulatory obligations; or
• the processing is necessary for our legitimate interests and does not unduly affect your interests or fundamental rights and freedoms.
Please note that, when processing your personal data on this last basis, we always seek to maintain a balance between our legitimate interests and your privacy. Examples of such ‘legitimate interests’ are data processing activities performed:
• to develop a transparent and professional relationship with health care professionals;
• to promote Novo Nordisk innovation in the pharmaceutical field;
• to manage Novo Nordisk human and financial resources and optimise interactions with health care professionals;
• to ensure that the right medicine according to a well-informed health care professional technical and professional opinion reaches the patient.
• to offer our products and services to our customers;
• to prevent fraud or criminal activity, misuses of our products or
services as well as the security of our IT systems, architecture and
6. HOW DO WE SHARE YOUR PERSONAL DATA?
In the course of our activities and for the same purposes as those listed in this Privacy Notice, your personal data can be accessed by, or transferred to the following categories of recipients, on a need to know basis to achieve such purposes:
• our personnel (including personnel, departments or other companies of the Novo Nordisk group);
• our independent agents or brokers (if any);
• our suppliers and services providers that provide services and products to us;
• our IT systems providers, cloud service providers, database providers and consultants;
• our business partners who offer products or services jointly with us or with our subsidiaries or affiliates; and
• any third party to whom we assign or novate any of our rights or obligations.
The above third parties are contractually obliged to protect the
confidentiality and security of your personal data, in compliance with
applicable law. Your personal data can also be accessed by or
transferred to any national and/or international regulatory,
enforcement, public body or court, where we are required to do so by
applicable law or regulation or at their request.
7. DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE THE EU/EAA?
The personal data we collect from you may also be processed,
accessed or stored in a country outside Sweden, which may not offer
the same level of protection of personal data. If we transfer your
personal data to external companies in other jurisdictions, we will
make sure to protect your personal data by (i) applying the level of
protection required under the local data protection/privacy laws
applicable to Sweden, (ii) acting in accordance with our policies and
standards and, (iii) for entities located in the European Economic
Area (i.e. the EU Member States plus Iceland, Liechtenstein and
Norway, the "EEA"), unless otherwise specified, only
transferring your personal data on the basis of standard contractual
clauses approved by the European Commission. You may request
additional information in relation to international transfers of
personal data and obtain a copy of the adequate safeguard put in place
by exercising your rights as set out in Section 9 below. For transfer
to external companies based in United States of America, we ensure the
EU-US Privacy Shield Framework for transfers to Privacy
Shield-certified and US-based companies and organisations will apply.
More information and a list of Privacy Shield-certified companies and
organisations are available at https://www.privacyshield.gov/welcome.
For intra-group transfers of personal data, the Novo Nordisk Group has
adopted Binding Corporate Rules, a system of principles, rules and
tools, provided by European law, in an effort to ensure effective
levels of data protection relating to transfers of personal data
outside the EEA and Switzerland. Read more about the Novo Nordisk
Binding Corporate Rules at
8. HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
We will only retain your personal data for as long as necessary to fulfil the purpose for which it was collected or to comply with legal or regulatory requirements. For contracts, the retention period is the term of your (or your company’s) contract with us, plus the period of time until the legal claims under this contract become time-barred, unless overriding legal or regulatory schedules require a longer or shorter retention period. When this period expires, your personal data is removed from our active systems.
Personal data collected and processed in the context of a dispute
are deleted or archived (i) as soon as an amicable settlement has been
reached, (ii) once a decision in last resort has been rendered or
(iii) when the claim becomes time barred.
9. WHAT ARE YOUR RIGHTS?
In general, you have the following rights:
• You can get an overview of what personal data we have about you
• You can get a copy of your personal data in a structured, commonly used and machine-readable format
• You can get an update or correction to your personal data
• You can have your personal data deleted or destroyed
• You can have us stop or limit processing of your personal data
• If you have given consent for us to process your personal data (see Section 5), you can withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing carried out before you withdrew your consent
• You can submit a complaint about how we process your personal data to a Data Protection Authority.
Under applicable law, there may be limits on these rights depending on the specific circumstances of the processing activity. Contact us as described in Section 1 with questions or requests relating to these rights.